{"id":34804,"date":"2013-04-03T00:09:04","date_gmt":"2013-04-03T07:09:04","guid":{"rendered":"http:\/\/www.raisingjane.org\/journal\/?p=34804"},"modified":"2013-04-03T00:09:04","modified_gmt":"2013-04-03T07:09:04","slug":"nice-laundry","status":"publish","type":"post","link":"https:\/\/www.raisingjane.org\/journal\/34804","title":{"rendered":"help save fuzzy footwear"},"content":{"rendered":"<p>\t\t\t\tDo you have a favorite pair of socks?<\/p>\n<p>Striped or spotted?<\/p>\n<p>Cotton or wool?<\/p>\n<p>Knee-high or nipped at the ankle?<\/p>\n<p>Mine are &#8230; all of the above, depending on the season and the pair of boots or shoes I&#8217;m wearing.<\/p>\n<p>Let&#8217;s face it, a good sock is not only a foot&#8217;s best friend, it&#8217;s a bit of flair that we can hide under pants \u2026<\/p>\n<p>or flaunt and share.<\/p>\n<p>In my mom&#8217;s day and long before that, people were loyal to their socks. It wasn&#8217;t so much about fashion as practicality, and it didn&#8217;t make sense to throw away a perfectly good pair simply because their heels showed wear.<\/p>\n<p>Alas, mending is becoming a thing of the past, and lots of socks end up in the trash.<\/p>\n<p>But sock startup <a href=\"http:\/\/www.nicelaundry.com\/\">Nice Laundry<\/a> is making it their mission to save fuzzy footwear from this sad and eco-unfriendly fate.<\/p>\n<p>Phase One: Nice Laundry&#8217;s pedi-preneurs are selling socks. Great socks.<\/p>\n<p>&#8220;We started by taking what we loved from one of our favorite $38 pair of socks and then obsessed over every detail: the patterns, material composition, cuff height, and more,&#8221; explain co-founders Ricky Choi and Phil Moldavski.<\/p>\n<p>But instead of paying premium prices, you can get six pairs of Nice Laundry socks for $39, or replace your whole sock drawer for under $90.<\/p>\n<div id=\"attachment_34850\" style=\"width: 370px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34850\" class=\"size-full wp-image wp-image-34850\" alt=\"gift_gab-nice_laundry1\" src=\"http:\/\/www.raisingjane.org\/journal\/wp-content\/uploads\/2013\/03\/gift_gab-nice_laundry1.jpg\" width=\"360\" height=\"270\" \/><p id=\"caption-attachment-34850\" class=\"wp-caption-text\">Photo courtesy of NiceLaundry.com<\/p><\/div>\n<p>Phase Two: Ricky and Phil are bent on recycling.<\/p>\n<p>Prepaid return shipping labels come with every order. Send back your old socks and Nice Laundry will recycle them. &#8220;A significant percentage will be reused and repurposed,&#8221; they say, &#8220;while the balance will be converted into recycled fibers.&#8221;<\/p>\n<p>Fact: the U.S. wastes some 21 billion pounds of textiles annually.<\/p>\n<p><!--more--><\/p>\n<p>The Nice Laundry guys want to do their part to get that number down to zero, and they&#8217;re inviting you to help make it happen.<\/p>\n<p>Head over to their <a href=\"http:\/\/www.kickstarter.com\/projects\/258782061\/nice-laundry-a-fresh-start-for-your-sock-drawer\">Kickstarter page<\/a>, where you can pledge $ to boost their business, get a 6-pack (or more) of super-cute socks, and launch a new era of sock-cycling.<\/p>\n<div id=\"attachment_34851\" style=\"width: 370px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34851\" class=\"size-full wp-image wp-image-34851\" alt=\"gift_gab-nice_laundry2\" src=\"http:\/\/www.raisingjane.org\/journal\/wp-content\/uploads\/2013\/03\/gift_gab-nice_laundry2.jpg\" width=\"360\" height=\"237\" \/><p id=\"caption-attachment-34851\" class=\"wp-caption-text\">Photo courtesy of NiceLaundry.com<\/p><\/div>\n<p>&nbsp;\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a favorite pair of socks? Striped or spotted? Cotton or wool? Knee-high or nipped at the ankle? Mine are &#8230; all of the above, depending on the season and the pair of boots or shoes I&#8217;m wearing. &hellip; <a href=\"https:\/\/www.raisingjane.org\/journal\/34804\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a> <a href=\"https:\/\/www.raisingjane.org\/journal\/34804\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-34804","post","type-post","status-publish","format-standard","hentry","category-gift_for_gab"],"_links":{"self":[{"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/posts\/34804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/comments?post=34804"}],"version-history":[{"count":0,"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/posts\/34804\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/media?parent=34804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/categories?post=34804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raisingjane.org\/journal\/wp-json\/wp\/v2\/tags?post=34804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}