Could the future of farming reside in …
A guy named Ben Greene thinks so.
Ben’s brainchild, The Farmery, might revolutionize the relationship between farming and consumers.
“We are creating an urban farm and market out of shipping containers,” Ben explains. “We grow our food and sell it at the same site. We consolidate the distribution system to lower costs and raise the value of the produce by providing the freshest produce possible.”
Although they’re housed in humble structures, Farmery shops offer customers a full-fledged garden harvest experience, inside and out. With the exception of windows and doors, every surface is living.
From rooftop tomatoes, flowers, and sweet potatoes to vertical panels of lush produce, this concept gives new meaning to “fresh.” Most of the fruits and veggies are alive and growing right up until the minute they’re sold. The Farmery also sells goods grown by friends, supporting the local gardening community.
“The shoppers’ senses come alive with the sights, smells, and sounds of watching their food grow,” Ben says.
The Farmery has set up shop in North Carolina, recently launching a new Mini Farmery shop at the Burt’s Bees headquarters in downtown Durham.
Let’s hope the concept works and catches fire and Farmeries start cropping up across the country!