Could the future of farming reside in …
A guy named Ben Greene thinks so.
Ben’s brainchild, The Farmery, might revolutionize the relationship between farming and consumers.
“We are creating an urban farm and market out of shipping containers,” Ben explains. “We grow our food and sell it at the same site. We consolidate the distribution system to lower costs and raise the value of the produce by providing the freshest produce possible.”
Although they’re housed in humble structures, Farmery shops offer customers a full-fledged garden harvest experience, inside and out. With the exception of windows and doors, every surface is living.
From rooftop tomatoes, flowers, and sweet potatoes to vertical panels of lush produce, this concept gives new meaning to “fresh.” Most of the fruits and veggies are alive and growing right up until the minute they’re sold. The Farmery also sells goods grown by friends, supporting the local gardening community.
“The shoppers’ senses come alive with the sights, smells, and sounds of watching their food grow,” Ben says.
The Farmery has set up shop in North Carolina, recently launching a new Mini Farmery shop at the Burt’s Bees headquarters in downtown Durham.
Let’s hope the concept works and catches fire and Farmeries start cropping up across the country!
What a great concept! This could catch on easily in the northern states with growing seasons so short. Thanks for the info.
This is wonderful! A new way to urban garden how liberating!
Ben is a genius! What a perfect solution to urban farming and providing the possibility to more people. Plus , I love that buyers can come and pick their produce at purchase. What really inspires me is the creativity and solution oriented younger generation. How unlikely to look at a shipping container and see mini farm inside?? I hope this catches on around the country. Go Ben!!!
Wonderful concept and glad that it started here in NC. Does the fact that it is set up at Burt’s Bees that is now owned by Clorox give any more or less credence to that type of company buying up the “organic” brand names? I feel that I can’t keep up with who owns whom and how we should respond any more.
that looks so good and one of thebest ideas to use old things and make new its great I love it thanks hope to put to use soon for my family thanks