In the age of social media,
revolution happens in images
that grab us—sometimes in just 140 characters—and make us care enough to act.
That’s the goal of a group of young ag enthusiasts from rural Alberta, Canada, who founded the FarmOn Foundation.
“With Canada losing 60 percent of their young agricultural producers in the last 15 years, leaving only 9.1 percent of farmers under the age of 35, it was mission critical to form an organization that existed solely for the benefit of young farmers and seeing them succeed,” FarmOn declares.
Rich in youth and vigor, this dedicated crew is out to inspire young farmers to action by equipping them with the tools, knowledge, and hands-on skills needed to increase the profitability of their agricultural businesses.
Last year, they launched a movement called #FarmVoices in conjunction with Earth Day to celebrate farmers, while giving them a chance to tell their stories and share images of the work they love.
Genius idea, right?
“Young people have been at the forefront of every important social movement in history,” the founders say. “#FarmVoices is raising the profile of farmers by sharing their stories with the world, one image at a time.”
According to FarmOn member Tom Fesnoux, Earth Day 2013 was a huge success, with over 2,000 stories and photos being shared by farmers from 23 countries around the globe. “Now we are preparing to launch and share our newest #FarmVoices video for this year’s Earth Day celebration. We would love to invite you to join the movement and consider coming on board to help support more farmers.”
Here are three simple steps you can take to become involved:
1. Share the #FarmVoices Earth Day video:
2. Invite other farmers or groups you know to participate in the day.
3. Share your own story at #FarmVoices.