I wonder if, when you read the phrase above, you pictured “time of the month” or “historic” undergarments (do comment).
In fact, I was referring to the former.
Time of the month, that is, not …
Sheesh … bye-bye, historic bustles.
Moving right along, it’s no surprise that the modern world is all about hustle now rather than bustle.
And as the world of fashion has modernized, so have underthings (albeit a bit more slowly than the average runway ensemble).
And, with today’s tendency toward putting ALL subjects on the table, it is no surprise that enterprising women have put their minds to building a better mousetrap.
Somehow, that doesn’t sound right when referring to underwear. Maybe I should avoid idioms here.
Plainly speaking, a trio of women in New York City has, in their words, “reimagined feminine hygiene products to provide support, comfort, confidence, and peace of mind.”
A lot to ask from undies?
The gals at Thinx think not.
They report that 80 percent of American women have had accidents during, and have expressed anxiety about, their periods …
(you’re nodding, I’m nodding)
… and they set out to change all that.
But not just any underwear.
Thinx “period panties” are truly innovative.
In short, they’re extraordinarily absorbent, antimicrobial (via embedded silver, not chemicals), so low-profile you won’t see them through clothing—and they’re pretty.
These panties are designed to fully replace panty liners, eliminating a lot of waste and discomfort as well as leaks, and they can be used in conjunction with tampons or menstrual cups on heavy flow days.
What’s more, Thinx are helping girls in need of much more than peace of mind while wearing white pants.
According to Thinx, 94 percent of girls in Uganda report having problems at school due to menstruation, and many drop out of school entirely as a result.
“We see a world where no woman is held back by her body,” the Thinx team declares. “We will work proudly and tirelessly until every single girl has an equal opportunity for the brighter future she deserves.”
Here’s how they’re doing it:
You buy a pair of “period-proof” THINX undies (and relish the results, even in yoga pants). Meanwhile, Thinx sends funds to their partner organization, AFRIpads, which trains Ugandan women to sew and sell reusable cloth pads, creating entrepreneurs in the process.
Watch this video for the full monty … er … the whole shebang?