Hey, farmgirl fashionistas, here’s one to watch:
Gwen Stefani, the fab former frontwoman of the band No Doubt, is forging a fashion partnership with 7 for All Mankind to create a line of eco-friendly “elevated basics” (plain speak: outfits) made with Tencel, a biodegradable fabric composed of wood-pulp cellulose.
The “how” is really beyond me at this point, but the seemingly space-age technique must be happening right NOW because Gwen’s 18-piece DWP (Design with Purpose) collection will be released this spring.
“What’s so great about DWP for me is it’s different from anything I’ve ever done, working in L.A. and having the factory right here,” Stefani told The Hollywood Reporter. “The actual designs are very simple because it’s all about everyday wear. So that’s different and new.”