Abe’s Market, an online organic and natural products retailer, has come out with a new ad campaign that’s raising eyebrows … and getting them noticed. The new campaign, called “Dishing Dirty: The Filthy Truths of the Modern Woman,” pairs a photo of a woman, often in ’50s fashion, with a witty headline like “Toxins … I’m saving those for my cocktail,” and a factoid/commentary like “Women are exposed to an average of 128 unique chemicals daily through use of approximately 12 skin-care products. Isn’t it almost better to go out naked?”
Here are a few samples to tickle your funny bone:
Abe’s plans to upload a new ad weekly. Get your weekly dose of fun and facts here.
Thanks MaryJane. I have not seen these ads but they sure are an eye opener. I am going to mark those down “as do not use”. I have not been to a McDonald’s in a very long time and I do not intend to ever go there. As for the plastic bags, I put them all in a garbage bag and take them to the recycle place. My cans and bottles are taken to the grocery store, my papers and mags go to the newspaper recycle and any other paper product gets burned (saved in Summer for fall burn). I am using the vinegar solution you told us about on every thing I clean. Because of my moving I can not have a garden like I use to or a waist bin for the soil. However, I have taken down many bags of clothing, shoes, bedding, kitchen utensils, pictures, and anything else that comes along to Goodwill. When my Step-Son cleaned out my garage and basement we gave all the metal to my Granddaughters boyfriend to take and recycle at the metal place. I have also shared craft books with my Daughter that she can put on the computer program that helps people that can not afford to buy such things that they can get them through her. It makes me feel good to do all these things as there is just to much waist in this world.
These ads are great. I love how clever they are staged as well with the 1950s flair. What I love is that they bring out the facts of daily living which most people are unaware of or just indifferent to. These ads are catchy enough to hopefully get some people thinking they better get more serious about finding out more and making changes. Of course a perfect way to start doing that is purchasing a subscription to MaryJanes Farm magazine! Eco living while glammed up in aprons and studded cowboy boots…. It makes change easy and fashionable all at the same time!!
Chickens living in cages the size of a piece of letterhead. Wow! And I thought I just stayed away from McD’s because the food was filthy…
These ads are superb, and I hope I get to see more!
Wow what an ad campaign ! it will hopefully get the message thru to some ” glam types” that might not be aware of these issues. Very slick but gets the point across and in a humorous way.
Kudos to you ,Kay ,for all your recycling and upcycling as you move !